July 28, 2009 at 8:52 AM · Filed under Uncategorized and tagged: Food Chain, Original Violence, Peace, Utopia, WORLD
Food chain seems to be the mother of all violence
July 19, 2009 at 9:30 AM · Filed under Uncategorized and tagged: "The Others", HUMANITY, patriotism, Philosophy of Life, Rights
Essence of patriotism as well as humanity lies in upholding the rights of “others”.
July 4, 2009 at 10:43 AM · Filed under Uncategorized and tagged: ADVERTISING, Brand, Brand building & forbidden meanings, Brand Management, branding, Cognitions, Consumer Behaviour, CONSUMPTION, Creative, emotionally loaded knowledge structure, haunted reality, Hidden recesses of human nature, human nature, imagined reality, lambada, Life, management education, Marketing communications, marketing education, MEANING, meanings, other self, random thoughts, reality, reflections, smoked mirror, subconscious, subconscious appeal, THOUGHTS
Since a brand is an embodiment of meanings projected by the self, we perhaps consume to give meaning to our life.
July 4, 2009 at 10:39 AM · Filed under Uncategorized and tagged: AFFECT, COGNITION, Communication, CONVERSATION, FEELINGS, INSIGHTS, Interpersonal communication, INTUITIONS, RANDOMTHOUGHTS, THOUGHTS
Perhaps conversation is an excuse for communication (sweet nothings)
July 4, 2009 at 10:24 AM · Filed under Uncategorized and tagged: ADVERTISING, Brand, Brand building & forbidden meanings, Brand Management, branding, Cognitions, CONSUMERBEHAVIOUR, Creative, emotionally loaded knowledge structure, haunted reality, Hidden recesses of human nature, human nature, imagined reality, INSIGHTS, lambada, management education, Marketing communications, marketing education, meanings, other self, random thoughts, reality, reflections, smoked mirror, subconscious, subconscious appeal, THOUGHTS, wanted reality
Brand building is a process of earning commitment of the consumer to the brand. And this would require (since brand is a emotionally loaded knowledge structure), getting highly personal and positive meanings (even forbidden ones…..like “lambada”) projected onto the product; thus becoming the “other self” of the consumer. A brand then is an embodiment of projected meanings of a consumer and thus reflection of his self image. A brand then has to be like a mirror, a mirror which can show the consumer his “wanted reality”.
May 23, 2009 at 6:17 AM · Filed under Uncategorized and tagged: ADVERTISING, ADVERTISING AGENCIES, ANIMATION, ANIMATION FILMS, ANIMATION STARS, AOLLYWOOD, BOARD OF DIRECTORS, BOARD OF FILM CERTIFICATION, Brand Management, Building brands, CELEBRITY MANAGEMENT, CELEBRITY MARKETING, CEO, Director, FILMS, HOLLYWOOD, HOLLYWOOD-AOLLYWOOD, INTEGRATED MARKETING COMMUNICATIONS, Management, management education, Marketing, marketing education, MOVIE DIRECTOR, MOVIE MARKETING, MOVIE STARS, MOVIES, THE CELEBRITY, Top Management
Instead of signing up celebrities who may not behave the way a brand they are endorsing may need, why not create animated characters and produce films based on them to popularize them………..Does it not seem to be a cost effective solution to the problem of managing the celebrities?
May 18, 2009 at 5:41 AM · Filed under Uncategorized and tagged: CEO, CEO COMPENSATION, Cheating, Commerce Ministry, Company, COMPANY LAW BOARD, COMPENSATION, Director, Fairness, Governance, Justice, Management, management education, Management Educator, Managing, Managing Director, marketing education, Ministry of Commerce, MINISTRY OF HUMAN RESOURSE DEVELOPMENT, Ministry of Law, Philosophy of Management, Quality, Quality of Management, Rot, Shareholder value, Top Management, Trusteeship
Isn’t is surprising to note that many a sales persons has not earned incentives for failing to meet targets but still the top management has met its targets…………….Is it the case of too high a targets for the “lowly” sales person and too low a target for the “exalted” top management………Also ironically the managing director PAYS HIMSELF SALES COMMISSION……despite the fact that his job is to increase shareholder value and hence should claim compensation based on it…………..
May 13, 2009 at 7:08 AM · Filed under Uncategorized and tagged: CITIZENS, contribution of Marketing, Democracy, Dignified Living, Dreams, Equality, GREEN SOCIETY, Happiness, HUMANITY, Justice, Liberty, Living, Nation, Peace, Politics, security council, SOCIETY, SUSTAINABLE HUMANITY, UNO, Utopia, WORLD, World Citizens, World Government, World Peace, World Polity
If people were ensconced in images/philosophy of western individualism and empiricism and leading lives influenced by consumerism; perhaps following the pleasure principle, little inclination would be left for violence…………so high yield economic activities which is less capital and more labour intensive seems to be the way out of violence and towards peace……….but the stakeholders in world peace would be required to create that kind of demand and sustain it………….
May 13, 2009 at 7:02 AM · Filed under Uncategorized and tagged: Brand building, brand building ideas, brand platform, brands, Business Education, Co Branding, CV, Google, Google Ideas, ideas, LinkedIn, Management, marketing education, Monster, Naukri, New Product Development, New product ideas, new product suggestions, Orkut
Instead of just CVs, how about having your profiles designed instead of just resumes……..for creating 360 degree impressions……..particularly for top management appointments……CV+ social activity videos+ choice of music, books+ profile of friends (Orkut) + profile of professional network (Linkedin/ Brijj)+ selection of blog entries+ blogs being followed………….
And why just limit to job markets…………it could be Impressions being created for match making/marriage/dating……………………
May 13, 2009 at 6:59 AM · Filed under Uncategorized and tagged: Brand building, brand building ideas, brand platform, brands, Business Education, Cell Phone, climate, Co Branding, Colgate, ideas, Johnson & Johnson, Management, marketing education, Mobile, New Product Development, New product ideas, new product suggestions, New Toothbrush, P&G, Suggestions
Would it not be nice to have a sheathe with bristles which could be worn over our finger, for it would have the best reach…
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Raashid Saiyed