2009 May « Journal of Random Thoughts

Archive for May, 2009

The New Celebrity

May 23, 2009 at 6:17 AM · Filed under Uncategorized and tagged: ADVERTISING, ADVERTISING AGENCIES, ANIMATION, ANIMATION FILMS, ANIMATION STARS, AOLLYWOOD, BOARD OF DIRECTORS, BOARD OF FILM CERTIFICATION, Brand Management, Building brands, CELEBRITY MANAGEMENT, CELEBRITY MARKETING, CEO, Director, FILMS, HOLLYWOOD, HOLLYWOOD-AOLLYWOOD, INTEGRATED MARKETING COMMUNICATIONS, Management, management education, Marketing, marketing education, MOVIE DIRECTOR, MOVIE MARKETING, MOVIE STARS, MOVIES, THE CELEBRITY, Top Management

Instead of signing up celebrities who may not behave the way a brand they are endorsing may need, why not create animated characters and produce films based on them to popularize them………..Does it not seem to be a cost effective solution to the problem of managing the celebrities?

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Caviet Shareholders

May 18, 2009 at 5:41 AM · Filed under Uncategorized and tagged: CEO, CEO COMPENSATION, Cheating, Commerce Ministry, Company, COMPANY LAW BOARD, COMPENSATION, Director, Fairness, Governance, Justice, Management, management education, Management Educator, Managing, Managing Director, marketing education, Ministry of Commerce, MINISTRY OF HUMAN RESOURSE DEVELOPMENT, Ministry of Law, Philosophy of Management, Quality, Quality of Management, Rot, Shareholder value, Top Management, Trusteeship

Isn’t is surprising to note that many a sales persons has not earned incentives for failing to meet targets but still the top management has met its targets…………….Is it the case of too high a targets for the “lowly” sales person and too low a target for the “exalted” top management………Also ironically the managing director PAYS HIMSELF SALES COMMISSION……despite the fact that his job is to increase shareholder value and hence should claim compensation based on it…………..

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World Peace through Consumerism……..contribution of Marketing ;-)

May 13, 2009 at 7:08 AM · Filed under Uncategorized and tagged: CITIZENS, contribution of Marketing, Democracy, Dignified Living, Dreams, Equality, GREEN SOCIETY, Happiness, HUMANITY, Justice, Liberty, Living, Nation, Peace, Politics, security council, SOCIETY, SUSTAINABLE HUMANITY, UNO, Utopia, WORLD, World Citizens, World Government, World Peace, World Polity

If people were ensconced in images/philosophy of western individualism and empiricism and leading lives influenced by consumerism; perhaps following the pleasure principle, little inclination would be left for violence…………so high yield economic activities which is less capital and more labour intensive seems to be the way out of violence and towards peace……….but the stakeholders in world peace would be required to create that kind of demand and sustain it………….

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Why restrict to designing resumes

May 13, 2009 at 7:02 AM · Filed under Uncategorized and tagged: Brand building, brand building ideas, brand platform, brands, Business Education, Co Branding, CV, Google, Google Ideas, ideas, LinkedIn, Management, marketing education, Monster, Naukri, New Product Development, New product ideas, new product suggestions, Orkut

Instead of just CVs, how about having your profiles designed instead of just resumes……..for creating 360 degree impressions……..particularly for top management appointments……CV+ social activity videos+ choice of music, books+ profile of friends (Orkut) + profile of professional network (Linkedin/ Brijj)+ selection of blog entries+ blogs being followed………….
And why just limit to job markets…………it could be Impressions being created for match making/marriage/dating……………………

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