1 Comment»

  Mukul Jain wrote @

As human beings and given our generic needs, we value certain things more than others – which we perceive will fulfill our needs. Brands are the tangible face of our desires. We derive satisfaction by consuming them. It is this act of consumption, that justifies all our efforts for accompishing what we wanted to.

May be it is this justification, that motivates us to set new targets eventually providing meaning to our life.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.