Archive for Brand building
June 3, 2010 at 8:58 AM · Filed under Uncategorized and tagged: Brand building, Brand Management, brands, CHILD, CHILD LABOUR, COMMODITIZATION, COMMODITIZED, Consumer Behaviour, CORPORATE BEHAVIOUR, CORPORATE THINK, GROWTH, INFANT, MALNOURISHED, Management, Marketing, NEW BRANDS, NOURISHMENT, PARENTAL INVESTMENT, SELF ACTUALIZATION, Top Management
Whereas no parent would think of trying to make their child earn its keep it is not unusual for corporate think to extract cash flows out of infant brands instead of nourishing the brand and build its strength. The “parental investment” think is at times nonexistent. The “child labour” that ensues results in a “malnourished -commoditized” brand without any opportunity for “self actualization”.
May 13, 2009 at 7:02 AM · Filed under Uncategorized and tagged: Brand building, brand building ideas, brand platform, brands, Business Education, Co Branding, CV, Google, Google Ideas, ideas, LinkedIn, Management, marketing education, Monster, Naukri, New Product Development, New product ideas, new product suggestions, Orkut
Instead of just CVs, how about having your profiles designed instead of just resumes……..for creating 360 degree impressions……..particularly for top management appointments……CV+ social activity videos+ choice of music, books+ profile of friends (Orkut) + profile of professional network (Linkedin/ Brijj)+ selection of blog entries+ blogs being followed………….
And why just limit to job markets…………it could be Impressions being created for match making/marriage/dating……………………
May 13, 2009 at 6:59 AM · Filed under Uncategorized and tagged: Brand building, brand building ideas, brand platform, brands, Business Education, Cell Phone, climate, Co Branding, Colgate, ideas, Johnson & Johnson, Management, marketing education, Mobile, New Product Development, New product ideas, new product suggestions, New Toothbrush, P&G, Suggestions
Would it not be nice to have a sheathe with bristles which could be worn over our finger, for it would have the best reach…
May 3, 2009 at 12:08 PM · Filed under Uncategorized and tagged: Brand building, brand building ideas, brand platform, brands, Business Education, Cell Phone, climate, Co Branding, ideas, Management, marketing education, Mobile, New Product Development, New product ideas, new product suggestions, Suggestions, weather, weather indicator
How about a temperature indicator on mobile instrument?……..It too could be co branded……………
April 21, 2009 at 1:04 PM · Filed under Uncategorized and tagged: Brand building, brand building ideas, brand platform, brands, Business Education, Cell Phone, Co Branding, ideas, Management, marketing education, Mobile, New Product Development, New product ideas, new product suggestions, Suggestions
Since brand is an emotionally loaded knowledge structure that resides in the minds of the target audience;how about having “Rolex” or ” Tag Heuer” showing time on our cell phone and Date and Day details displayed under “Kingfisher calender”
Raashid Saiyed
