Archive for CITIZENS

World Peace through Consumerism……..contribution of Marketing ;-)

If people were ensconced in images/philosophy of western individualism and empiricism and leading lives influenced by consumerism; perhaps following the pleasure principle, little inclination would be left for violence…………so high yield economic activities which is less capital and more labour intensive seems to be the way out of violence and towards peace……….but the stakeholders in world peace would be required to create that kind of demand and sustain it………….

Liberty, Equality,Justice

With so much of strife, violation and violence around, would it not be desirable to have governments in the world to commit to liberty, equality and justice as a precondition of all and any cooperation agreements.

ELECTIONS, SOCIAL SECURITY, CAPITAL MARKETS

It is surprising and perhaps revealing that NO POLITICAL PARTY in INDIA has thought it fit to broach/launch the subject of SOCIAL SECURITY. With caps on PPF and paltry returns IT SEEMS THAT THE GOVERNMENT wants that the common man has no option but to invest in stocks and take the attendant risks to himself and benefits to businesses. Whereas the businesses are advised to follow Corporate Social Responsibility, what if the Government were to think of GOVERNMENT SOCIAL RESPONSIBILITY along with Government Business Responsibility. Perhaps one needs to remember that we have Government FOR THE PEOPLE………..

WHY DO WORKERS GET LAID OFF?

Ironically because the workers in the industry have been work effectively and efficiently!!!!!!
Catch 22…………Had thy not been working effectively and efficiently they would have lost their jobs………..but since they all work effectively and efficiently supply greater than demand situation arises and they have to be laid off in the interest of THE going concern. Ironically the “TOP” which is responsible to foresee and formulate strategy gets to stay and enjoy their “entitlements”!!!!!!!!!!!
A classic case of the right of artificial over the natural ones……..because of the governing philosophy that capital needs to be protected and grown but not human dignity………..What an irony????????

Political Marketing and Communication

Should the laws applicable to commercial advertisements be also applicable to political marketing communications?

The World Government and THE FUNDAMENTAL RIGHT

What if there were a “universal” fundamental right….”THE RIGHT TO DIGNIFIED LIVING” and what if all the nations came together to form a “World Government” for this cause????????????????????????

VIZUALIZING A SUSTAINABLE SOCIETY/HUMANITY

Businesses are a subset of society and therefore humanity; who are sanctioned by society to SERVE its ends… viz. wellbeing and prosperity…….these days it appears that the tail is wagging the……………. perhaps incentives are needed to focus on the purpose of sustainability of society/ humanity

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