Archive for human nature
July 4, 2009 at 10:43 AM · Filed under Uncategorized and tagged: ADVERTISING, Brand, Brand building & forbidden meanings, Brand Management, branding, Cognitions, Consumer Behaviour, CONSUMPTION, Creative, emotionally loaded knowledge structure, haunted reality, Hidden recesses of human nature, human nature, imagined reality, lambada, Life, management education, Marketing communications, marketing education, MEANING, meanings, other self, random thoughts, reality, reflections, smoked mirror, subconscious, subconscious appeal, THOUGHTS
Since a brand is an embodiment of meanings projected by the self, we perhaps consume to give meaning to our life.
July 4, 2009 at 10:24 AM · Filed under Uncategorized and tagged: ADVERTISING, Brand, Brand building & forbidden meanings, Brand Management, branding, Cognitions, CONSUMERBEHAVIOUR, Creative, emotionally loaded knowledge structure, haunted reality, Hidden recesses of human nature, human nature, imagined reality, INSIGHTS, lambada, management education, Marketing communications, marketing education, meanings, other self, random thoughts, reality, reflections, smoked mirror, subconscious, subconscious appeal, THOUGHTS, wanted reality
Brand building is a process of earning commitment of the consumer to the brand. And this would require (since brand is a emotionally loaded knowledge structure), getting highly personal and positive meanings (even forbidden ones…..like “lambada”) projected onto the product; thus becoming the “other self” of the consumer. A brand then is an embodiment of projected meanings of a consumer and thus reflection of his self image. A brand then has to be like a mirror, a mirror which can show the consumer his “wanted reality”.
January 23, 2009 at 9:39 AM · Filed under Uncategorized and tagged: Decision, decision sciences, education, Governance, human angle, human nature, Management, management education, Management Philosophy, Managing, Philosophy of Management, philosophy of managing, Quality, Quality of Management, Rot, Top, Words
More often than not, people who do not respect their own words have to manage using the low quality positional power
January 23, 2009 at 9:36 AM · Filed under Uncategorized and tagged: academia, academics, Decision, decision sciences, education, education brands, Fallacy of top tier thinking, Governance, human angle, human nature, management education, Management Philosophy, Managing, Philosophy of Management, philosophy of managing, premier institutes, Quality, quality in education, Quality of Management, Rot, Top, top tier institutes
Institutes inculcate culture (work culture); competencies are developed by students themselves
January 23, 2009 at 9:24 AM · Filed under Uncategorized and tagged: Decision, decision sciences, education, Governance, human angle, human nature, management education, Management Philosophy, Managing, Philosophy of Management, philosophy of managing, Quality, Quality of Management, Rot, Top
Is it in the interest of the shareholders that the “the top” remains an “entitlement” and not “a responsibility”? The “talent” at the top (and the best talent is supposed to be at the top) more often than not “dispenses” the task of objective setting and monitoring; implementation is largely the forte of those not at the top. Caveat shareholder!
January 23, 2009 at 9:14 AM · Filed under Uncategorized and tagged: Decision, decision sciences, education, Governance, human angle, human nature, management education, Management Philosophy, Managing, Philosophy of Management, philosophy of managing, Quality, Quality of Management, Rot, Top
What is the essence of managing? Making a decision or implementing one? If both are equally important then does the current curriculum in management education have depth in intricacies of implementation particularly wrt human angle? Though any scientifically taken decision can be implemented through use of positional power perhaps resonance would be missed as the talent involved could be dispirited.
Raashid Saiyed
