Archive for management education
July 4, 2009 at 10:43 AM · Filed under Uncategorized and tagged: ADVERTISING, Brand, Brand building & forbidden meanings, Brand Management, branding, Cognitions, Consumer Behaviour, CONSUMPTION, Creative, emotionally loaded knowledge structure, haunted reality, Hidden recesses of human nature, human nature, imagined reality, lambada, Life, management education, Marketing communications, marketing education, MEANING, meanings, other self, random thoughts, reality, reflections, smoked mirror, subconscious, subconscious appeal, THOUGHTS
Since a brand is an embodiment of meanings projected by the self, we perhaps consume to give meaning to our life.
July 4, 2009 at 10:24 AM · Filed under Uncategorized and tagged: ADVERTISING, Brand, Brand building & forbidden meanings, Brand Management, branding, Cognitions, CONSUMERBEHAVIOUR, Creative, emotionally loaded knowledge structure, haunted reality, Hidden recesses of human nature, human nature, imagined reality, INSIGHTS, lambada, management education, Marketing communications, marketing education, meanings, other self, random thoughts, reality, reflections, smoked mirror, subconscious, subconscious appeal, THOUGHTS, wanted reality
Brand building is a process of earning commitment of the consumer to the brand. And this would require (since brand is a emotionally loaded knowledge structure), getting highly personal and positive meanings (even forbidden ones…..like “lambada”) projected onto the product; thus becoming the “other self” of the consumer. A brand then is an embodiment of projected meanings of a consumer and thus reflection of his self image. A brand then has to be like a mirror, a mirror which can show the consumer his “wanted reality”.
May 23, 2009 at 6:17 AM · Filed under Uncategorized and tagged: ADVERTISING, ADVERTISING AGENCIES, ANIMATION, ANIMATION FILMS, ANIMATION STARS, AOLLYWOOD, BOARD OF DIRECTORS, BOARD OF FILM CERTIFICATION, Brand Management, Building brands, CELEBRITY MANAGEMENT, CELEBRITY MARKETING, CEO, Director, FILMS, HOLLYWOOD, HOLLYWOOD-AOLLYWOOD, INTEGRATED MARKETING COMMUNICATIONS, Management, management education, Marketing, marketing education, MOVIE DIRECTOR, MOVIE MARKETING, MOVIE STARS, MOVIES, THE CELEBRITY, Top Management
Instead of signing up celebrities who may not behave the way a brand they are endorsing may need, why not create animated characters and produce films based on them to popularize them………..Does it not seem to be a cost effective solution to the problem of managing the celebrities?
May 18, 2009 at 5:41 AM · Filed under Uncategorized and tagged: CEO, CEO COMPENSATION, Cheating, Commerce Ministry, Company, COMPANY LAW BOARD, COMPENSATION, Director, Fairness, Governance, Justice, Management, management education, Management Educator, Managing, Managing Director, marketing education, Ministry of Commerce, MINISTRY OF HUMAN RESOURSE DEVELOPMENT, Ministry of Law, Philosophy of Management, Quality, Quality of Management, Rot, Shareholder value, Top Management, Trusteeship
Isn’t is surprising to note that many a sales persons has not earned incentives for failing to meet targets but still the top management has met its targets…………….Is it the case of too high a targets for the “lowly” sales person and too low a target for the “exalted” top management………Also ironically the managing director PAYS HIMSELF SALES COMMISSION……despite the fact that his job is to increase shareholder value and hence should claim compensation based on it…………..
May 13, 2009 at 6:56 AM · Filed under Uncategorized and tagged: Constituency, Constitutency Management, ELECTIONS, leading management institutes, management education, Marketing, marketing education, national development, Party Symbols, political brand equity, political demand management, political logos, Political Marketing, politicians, Politics, premier institutes, vision, VIZUALIZATION, vote bank, vote bank politics, vote creation, voter
How about having a mirror as a party election symbol/political logo………….every one would love to stamp him/her self
April 5, 2009 at 2:14 PM · Filed under Uncategorized and tagged: AICTE, DEGREES, DELINKING EDUCATION FROM FORMAL INSTITUTIONS, education, education brands, EDUCATION CERTIFICATION, EDUCATION GRANTS, EDUCATION LOANS, EDUCATION POLICY, EDUCATION QUALITY, EDUCATION SECTOR, FUNDING OF HIGHER EDUCATION, HUMAN RESOURSES, Management, management education, Market Certification Agency, MINISTRY OF HUMAN RESOURSE DEVELOPMENT, National Certification Agency, POLICY RESEARCH, quality in education, RESEARCH GRANTS, UNIVERSITY GRANTS COMMISSION, UNIVERSITY RANKING, UNIVERSITY RATING
It is remarkable to note that most institutions in higher education sector are predominantly playing the role of a certification agency rather than focusing on knowledge creation and dissemination, and hence we have non uniform competencies certified as worthy of the same certificate (degree/diploma). If this certification is carried out by a National Certification Agency or even some private “Market” certification agency, the certificates would be comparable on some predetermined parameters and the institutions would be focused on creation and dissemination of knowledge and PERHAPS most importantly EDUCATION WOULD BE DEMOCRATIZED AND WOULD BE MORE ACCESSIBLE……………..there was some talk of delinking jobs from degrees; how about DELINKING EDUCATION FROM FORMAL INSTITUTIONS
February 26, 2009 at 5:14 AM · Filed under Uncategorized and tagged: CAPITAL MARKETS, CITIZENS, Constitution, depression, education, ELECTION Manifesto, ELECTIONS, ELECTIONS IN INDIA, employment, employment creation, GOVERNMENT FOR THE PEOPLE, GOVERNMENT SOCIAL RESPONSIBILITY, Govt. Business Responsibility, INDIA, INDIAN ELECTION MANIFESTO, INDIAN ELECTIONS, job creation, job market, management education, Nation building, POLITICAL PARTIES, Politics, recession, redundancy, retrenchment, slowdown, SOCIAL SECURITY, unemployment
It is surprising and perhaps revealing that NO POLITICAL PARTY in INDIA has thought it fit to broach/launch the subject of SOCIAL SECURITY. With caps on PPF and paltry returns IT SEEMS THAT THE GOVERNMENT wants that the common man has no option but to invest in stocks and take the attendant risks to himself and benefits to businesses. Whereas the businesses are advised to follow Corporate Social Responsibility, what if the Government were to think of GOVERNMENT SOCIAL RESPONSIBILITY along with Government Business Responsibility. Perhaps one needs to remember that we have Government FOR THE PEOPLE………..
February 19, 2009 at 6:17 AM · Filed under Uncategorized and tagged: CITIZENS, Constitution, depression, employment, employment creation, Equality, job creation, job market, Justice, Laws, Liberty, LIBERTY EQUALITY JUSTICE, management education, Marketing, marketing education, Nation, Nation building, national development, New World, New World Order, NEW WORLD PHILOSOPHY, Philosophy of Governance, Philosophy of Law, PHILOSOPHY OF WORLD GOVERNMENT, recession, redundancy, retrenchment, slowdown, SUSTAINABLE HUMANITY, SUSTAINABLE SOCIETY, THE NEW WORLD ORDER, Truth, unemployment, Utopia, vision, WORLD, World Government
Ironically because the workers in the industry have been work effectively and efficiently!!!!!!
Catch 22…………Had thy not been working effectively and efficiently they would have lost their jobs………..but since they all work effectively and efficiently supply greater than demand situation arises and they have to be laid off in the interest of THE going concern. Ironically the “TOP” which is responsible to foresee and formulate strategy gets to stay and enjoy their “entitlements”!!!!!!!!!!!
A classic case of the right of artificial over the natural ones……..because of the governing philosophy that capital needs to be protected and grown but not human dignity………..What an irony????????
January 24, 2009 at 12:49 PM · Filed under Uncategorized and tagged: Advertisements, CITIZENS, Constitution, Laws, management education, Marketing, Marketing communications, marketing education, Marketing Law, Nation, Nation building, national development, New World, New World Order, Philosophy of Law, Political communication, Political Marketing, Political Marketing Course, SUSTAINABLE SOCIETY/HUMANITY, Truth, Utopia, vision, WORLD, World Government
Should the laws applicable to commercial advertisements be also applicable to political marketing communications?
January 23, 2009 at 10:29 AM · Filed under Uncategorized and tagged: Constituency, Constitutency Management, leading management institutes, management education, Marketing, marketing education, national development, political demand management, Political Marketing, politicians, Politics, premier institutes, vision, VIZUALIZATION, vote bank, vote bank politics, vote creation, voter
Perhaps thought leaders in management education need to develop short and long term programmes in political marketing and constituency management which would enable politicians to segment their market and create value for them using constructive variables
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Raashid Saiyed
