Archive for marketing education
July 4, 2009 at 10:43 AM · Filed under Uncategorized and tagged: ADVERTISING, Brand, Brand building & forbidden meanings, Brand Management, branding, Cognitions, Consumer Behaviour, CONSUMPTION, Creative, emotionally loaded knowledge structure, haunted reality, Hidden recesses of human nature, human nature, imagined reality, lambada, Life, management education, Marketing communications, marketing education, MEANING, meanings, other self, random thoughts, reality, reflections, smoked mirror, subconscious, subconscious appeal, THOUGHTS
Since a brand is an embodiment of meanings projected by the self, we perhaps consume to give meaning to our life.
July 4, 2009 at 10:24 AM · Filed under Uncategorized and tagged: ADVERTISING, Brand, Brand building & forbidden meanings, Brand Management, branding, Cognitions, CONSUMERBEHAVIOUR, Creative, emotionally loaded knowledge structure, haunted reality, Hidden recesses of human nature, human nature, imagined reality, INSIGHTS, lambada, management education, Marketing communications, marketing education, meanings, other self, random thoughts, reality, reflections, smoked mirror, subconscious, subconscious appeal, THOUGHTS, wanted reality
Brand building is a process of earning commitment of the consumer to the brand. And this would require (since brand is a emotionally loaded knowledge structure), getting highly personal and positive meanings (even forbidden ones…..like “lambada”) projected onto the product; thus becoming the “other self” of the consumer. A brand then is an embodiment of projected meanings of a consumer and thus reflection of his self image. A brand then has to be like a mirror, a mirror which can show the consumer his “wanted reality”.
May 23, 2009 at 6:17 AM · Filed under Uncategorized and tagged: ADVERTISING, ADVERTISING AGENCIES, ANIMATION, ANIMATION FILMS, ANIMATION STARS, AOLLYWOOD, BOARD OF DIRECTORS, BOARD OF FILM CERTIFICATION, Brand Management, Building brands, CELEBRITY MANAGEMENT, CELEBRITY MARKETING, CEO, Director, FILMS, HOLLYWOOD, HOLLYWOOD-AOLLYWOOD, INTEGRATED MARKETING COMMUNICATIONS, Management, management education, Marketing, marketing education, MOVIE DIRECTOR, MOVIE MARKETING, MOVIE STARS, MOVIES, THE CELEBRITY, Top Management
Instead of signing up celebrities who may not behave the way a brand they are endorsing may need, why not create animated characters and produce films based on them to popularize them………..Does it not seem to be a cost effective solution to the problem of managing the celebrities?
May 18, 2009 at 5:41 AM · Filed under Uncategorized and tagged: CEO, CEO COMPENSATION, Cheating, Commerce Ministry, Company, COMPANY LAW BOARD, COMPENSATION, Director, Fairness, Governance, Justice, Management, management education, Management Educator, Managing, Managing Director, marketing education, Ministry of Commerce, MINISTRY OF HUMAN RESOURSE DEVELOPMENT, Ministry of Law, Philosophy of Management, Quality, Quality of Management, Rot, Shareholder value, Top Management, Trusteeship
Isn’t is surprising to note that many a sales persons has not earned incentives for failing to meet targets but still the top management has met its targets…………….Is it the case of too high a targets for the “lowly” sales person and too low a target for the “exalted” top management………Also ironically the managing director PAYS HIMSELF SALES COMMISSION……despite the fact that his job is to increase shareholder value and hence should claim compensation based on it…………..
May 13, 2009 at 7:02 AM · Filed under Uncategorized and tagged: Brand building, brand building ideas, brand platform, brands, Business Education, Co Branding, CV, Google, Google Ideas, ideas, LinkedIn, Management, marketing education, Monster, Naukri, New Product Development, New product ideas, new product suggestions, Orkut
Instead of just CVs, how about having your profiles designed instead of just resumes……..for creating 360 degree impressions……..particularly for top management appointments……CV+ social activity videos+ choice of music, books+ profile of friends (Orkut) + profile of professional network (Linkedin/ Brijj)+ selection of blog entries+ blogs being followed………….
And why just limit to job markets…………it could be Impressions being created for match making/marriage/dating……………………
May 13, 2009 at 6:59 AM · Filed under Uncategorized and tagged: Brand building, brand building ideas, brand platform, brands, Business Education, Cell Phone, climate, Co Branding, Colgate, ideas, Johnson & Johnson, Management, marketing education, Mobile, New Product Development, New product ideas, new product suggestions, New Toothbrush, P&G, Suggestions
Would it not be nice to have a sheathe with bristles which could be worn over our finger, for it would have the best reach…
May 13, 2009 at 6:56 AM · Filed under Uncategorized and tagged: Constituency, Constitutency Management, ELECTIONS, leading management institutes, management education, Marketing, marketing education, national development, Party Symbols, political brand equity, political demand management, political logos, Political Marketing, politicians, Politics, premier institutes, vision, VIZUALIZATION, vote bank, vote bank politics, vote creation, voter
How about having a mirror as a party election symbol/political logo………….every one would love to stamp him/her self
May 3, 2009 at 12:08 PM · Filed under Uncategorized and tagged: Brand building, brand building ideas, brand platform, brands, Business Education, Cell Phone, climate, Co Branding, ideas, Management, marketing education, Mobile, New Product Development, New product ideas, new product suggestions, Suggestions, weather, weather indicator
How about a temperature indicator on mobile instrument?……..It too could be co branded……………
April 21, 2009 at 1:04 PM · Filed under Uncategorized and tagged: Brand building, brand building ideas, brand platform, brands, Business Education, Cell Phone, Co Branding, ideas, Management, marketing education, Mobile, New Product Development, New product ideas, new product suggestions, Suggestions
Since brand is an emotionally loaded knowledge structure that resides in the minds of the target audience;how about having “Rolex” or ” Tag Heuer” showing time on our cell phone and Date and Day details displayed under “Kingfisher calender”
February 19, 2009 at 6:17 AM · Filed under Uncategorized and tagged: CITIZENS, Constitution, depression, employment, employment creation, Equality, job creation, job market, Justice, Laws, Liberty, LIBERTY EQUALITY JUSTICE, management education, Marketing, marketing education, Nation, Nation building, national development, New World, New World Order, NEW WORLD PHILOSOPHY, Philosophy of Governance, Philosophy of Law, PHILOSOPHY OF WORLD GOVERNMENT, recession, redundancy, retrenchment, slowdown, SUSTAINABLE HUMANITY, SUSTAINABLE SOCIETY, THE NEW WORLD ORDER, Truth, unemployment, Utopia, vision, WORLD, World Government
Ironically because the workers in the industry have been work effectively and efficiently!!!!!!
Catch 22…………Had thy not been working effectively and efficiently they would have lost their jobs………..but since they all work effectively and efficiently supply greater than demand situation arises and they have to be laid off in the interest of THE going concern. Ironically the “TOP” which is responsible to foresee and formulate strategy gets to stay and enjoy their “entitlements”!!!!!!!!!!!
A classic case of the right of artificial over the natural ones……..because of the governing philosophy that capital needs to be protected and grown but not human dignity………..What an irony????????
Older entries »
Raashid Saiyed
