Archive for Marketing
NEW BRANDS as INFANTS
Whereas no parent would think of trying to make their child earn its keep it is not unusual for corporate think to extract cash flows out of infant brands instead of nourishing the brand and build its strength. The “parental investment” think is at times nonexistent. The “child labour” that ensues results in a “malnourished -commoditized” brand without any opportunity for “self actualization”.
The New Celebrity
Instead of signing up celebrities who may not behave the way a brand they are endorsing may need, why not create animated characters and produce films based on them to popularize them………..Does it not seem to be a cost effective solution to the problem of managing the celebrities?
Political Marketing and Party Symbols/ Political Logos
How about having a mirror as a party election symbol/political logo………….every one would love to stamp him/her self
Convergence For Spiritually Inclined BY…
Convergence For Spiritually Inclined
BY; orkut+ utube+wordpress; we could also get: myfollowers.com or may be MYFOLLOWERS.SPIRITUALITY OR MYFOLLOWERS.BABA or MYFOLLOWERS.SERMON for this age of global mobility.
Convergence For Family BY; orkut+ utube…
Convergence For Family
BY; orkut+ utube+wordpress; we could also get: myfamily.com or may be MYFAMILY.LOVE for this age of global mobility.
Convergence Games An interesting game ca…
Convergence Games
An interesting came can be created if one combines orkut+ utube+wordpress; we get: votebank.com or may be VOTEBANK . VOTES (:-)); a game where one aspiring to be a political leader could learn how to keep in touch with his constituency and address their issues………………….
WHY DO WORKERS GET LAID OFF?
Ironically because the workers in the industry have been work effectively and efficiently!!!!!!
Catch 22…………Had thy not been working effectively and efficiently they would have lost their jobs………..but since they all work effectively and efficiently supply greater than demand situation arises and they have to be laid off in the interest of THE going concern. Ironically the “TOP” which is responsible to foresee and formulate strategy gets to stay and enjoy their “entitlements”!!!!!!!!!!!
A classic case of the right of artificial over the natural ones……..because of the governing philosophy that capital needs to be protected and grown but not human dignity………..What an irony????????
Political Marketing and Communication
Should the laws applicable to commercial advertisements be also applicable to political marketing communications?
Course on Political Marketing and National Development
Perhaps thought leaders in management education need to develop short and long term programmes in political marketing and constituency management which would enable politicians to segment their market and create value for them using constructive variables
Brand Thoughts……………………..
If STP………………………then Why do brands compete??????????????????
Perhaps marketing curriculum needs to have more from domains related to human nature…………………………….
Shouldn’t brands be ambassadors of their communities rather than have ambassadors???????????????
Raashid Saiyed
